In recent years, the real estate market has become quite unstable. Selling a property has become more complicated, not to mention the fierce competition in the sector.

To outperform others, many use a technique called home staging. It has proven effective in speeding up the sale at an attractive price.

To clarify, consult this article explaining the essential information on the subject. It is important to start by offering you the definition of home staging.

What does home staging consist of?

In the 1970s, the concept appeared in the United States. Then it became popular in France through television shows during the real estate crisis.

If we try to translate it, home staging means a staging of the house that is noticeable at first glance. The technique involves remodeling it in order to enhance its value, facilitating its sale.

Also called property enhancement, it is part of real estate marketing. In practice, it involves carrying out some small improvement works to make the home more attractive.

Aspect of home staging	Description
Definition	Home staging consists of highlighting a property through simple and inexpensive arrangements to attract as many potential buyers as possible.
Main objective	Create a crush on the visitor within the first few minutes and allow the property to sell faster and at a better price.
Common actions	Declutter rooms, depersonalize the decoration, repair small defects, optimize lighting, and rearrange the space to make it more functional.
Advantages	Enhancement of the property’s image, increased attractiveness in listings, faster sale time, and possibility to reduce price negotiations.
Average cost	Generally low compared to the impact on the sale; it can represent between 1% and 3% of the property’s price, but often pays off thanks to a faster and more expensive sale.

Home staging thus involves remodeling, depersonalizing, and renovating the house so that it appeals to the majority.

Unlike other techniques, this process does not require a significant budget. With the help of a professional, you only spend up to 4% of the sale price. Almost all owners who apply home staging are satisfied with the financial return obtained.

What is the first major step of home staging?

The first phase aims to depersonalize the home to be sold. The goal is to create a neutral atmosphere by removing your personal touches in the decoration. This allows the buyer to personalize the house according to their tastes once they acquire the property.

To achieve this, you must remove your memories and intimate objects, such as your photos and those of your family, your diplomas, your books, your beauty products, or other items indicating that the apartment belongs to you.

Get rid of all prescriptions in the bathroom. The same goes for coupons on the fridge and calendars. You can also take the opportunity to sort your belongings or useless accessories. Some furniture should be stored away as they only clutter the space.

Besides that, it is important to adopt a neutral theme before defining decorating ideas to set up a beautiful terrace, a reading corner, or a dining area. Each room should have an impersonal appearance allowing the buyer to apply their own style after purchasing the property.

Remove wall or floor coverings, as their choice is partly subjective. To refresh your walls, choose paint in white, gray, cream, taupe or neutral tones.

These options pair well with all decoration styles, from the most classic to the most modern.

How to properly decorate for selling a house?

Even if you have some knowledge of interior decoration, there is nothing better than entrusting the makeover of your house to an expert.

This task should not be done on a whim, as it requires knowledge in the field. Only a professional called a home stager who masters decoration techniques and tips.

Thanks to their experience and skills, they will know how to highlight the potential of the house. The goal is to create a love at first sight for buyers during the visit. They apply the best layout ideas that quickly increase the selling price.  

To know which type of flooring to choose for your kitchen, which covering to opt for the floor, or which furniture to choose for your house, the specialist takes your tastes and trends into consideration.

Of course, hiring them proves profitable. But their rates do not cause large expenses. In any case, their intervention offers a significant return. Home staging increases the selling price and simplifies the process.

How to highlight the interior of a house for sale?

• Decluttering the rooms: Start by removing everything unnecessary. Store your personal items in a safe place, remove knick-knacks and superfluous furniture, and keep only the essentials to give an impression of space.
• Performing a thorough cleaning: Make a task list to not forget anything and clean walls, ceilings, floors, as well as all corners. Also think about mirrors, windows, chandeliers, and other visible details.
• Highlighting sensitive rooms: Pay special attention to the kitchen and bathroom. Make equipment and accessories shine to impress from the first visit.
• Necessary small renovations: Carry out simple repairs like repainting a wall, replacing a leaking faucet, or fixing a poorly attached closet door.
• Adding attractive decorative details: Install new lamps, mirrors, rugs, or throws to modernize and enhance the rooms.
• Taking care of the entrance: Pay particular attention to the decoration of the entrance, as it influences visitors’ first impression.
• Harmonizing the décor: Opt for a neutral style and avoid tasteless mistakes in coverings and decorative objects to appeal to the greatest number.
• Lighting optimization: Maximize the brightness of the rooms and enhance the interior with artworks or quality decorations to increase the perceived value.

Start by decluttering all the rooms. An overly cluttered interior is difficult to showcase. Store your personal items in a safe place. Remove knick-knacks and furniture that are not used daily. To save space, keep only the essentials.

Once done, the next step is thorough cleaning. To ensure nothing is missed, it is wise to make a list of tasks to do.

Besides the walls, ceiling, floorboards, and floor, do not overlook any small detail. Every corner of the house must be dusted. Remember to wash and thoroughly dry mirrors, chandeliers, windows, and many other items.

No buyer neglects cleanliness, especially in the kitchen and bathroom. Make all accessories and equipment shine to create a crush during visits.

If needed, do not hesitate to carry out minor renovations. Unlike major work, this task does not cost much.

For example, you can freshen up the walls with new paint, replace leaking faucets, or fix a closet door that is not properly attached.

To increase the value of a room, simple details can suffice by bringing attractive changes. For instance, it is possible to install new lamps, mirrors, a rug, or a throw blanket.

Decoration in the entrance should be particularly emphasized as it determines the first good impression of the house.

In any case, it is essential to properly harmonize the decor to avoid bad taste. Favor a neutral style, whether when choosing wall coverings or decorative objects.

Lighting optimization plays a crucial role in the overall decoration. If possible, adorn the interior with artworks or valuable decor that boost the property’s selling price.